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The History of Amazon. The company began to thrive in the summer of 1994 when Jeff Bezos, a young vice president of a Wall Street hedge fund, quit his valuable job to make his way into the as-yet-unknown global computer network, which was roughly growing at the time. 2,300% per year. The bold idea was to sell books online. With Amazon Coupon Codes you get great discounts.

The decision to sell books came after an investigation that found them second on a list of products that could be marketed on the Internet. Music, the first option, was eliminated as only six major record companies controlled distribution. Another study also caught the young entrepreneur's attention: people did not buy books by mail because there were not enough catalogs for the diverse interests of consumers. In order to contain a sufficiently complete list, the catalog would have to be so heavy that it would be practically impossible to mail it.

On the Internet, databases were not limited in weight or size. They may also be available 24 hours a day for direct consultation. With all this data in hand, Jeff Bezos moved to the cold and rainy city of Seattle. And it was no coincidence that one of the country's largest book distributors was located in the city: Ingram. With Amazon Coupon Codes you can really save!

It took him three months to raise $ 1 million with 20 friends and other investors, and he officially founded the company on July 5, 1994. He settled with his wife in a house in Bellevue, a working-class area of ​​the city. rent $ 890. The garage became a software shed and, ironically, the coffee shop in the nearest branch of Barnes & Noble, a giant chain of bookstores, meeting point for informal gatherings. You have come to the right place for Discount Codes at Amazon!

Just over a year later, on July 16, 1995, the site was finally launched, with no ads, becoming the number one place to buy books on the Internet, and began tracing its success story, just before the major bookstores will find them in The network At the time, commercial manuals indicated that the ideal stock to market a bookstore was between 200 and 300,000 titles. Jeff threw out the old brochure and opened his online store with a million titles on the "virtual shelves." He originally intended to call it CADABRA, but soon realized it would sound like a 'corpse'. The name of the new company was not chosen randomly. He wanted a name that started with the letter A so that his website would appear at the top of the list of available pages on the net.

Amazon is the English name for the Amazon river. He was very excited that there was a river ten times the size of the second largest river in the world. Not only is it huge, but it is also much bigger than its closest competitor. From day one, it has been brutally described as 'the world's largest bookstore', with a catalog of one million titles on a wide variety of topics. Currently, new coupons and offers at Amazon.

The homepage had the spartan look of the early internet years: text, just a few links and a single image (the stylized letter A). On August 3, the company shipped its first order outside of North America to a customer in the city of Genoa, Italy, who commissioned a book entitled 'Ranks of Bronze'. Jeff was bold when he took his company out. Instead of hiring press officers or spending hundreds of thousands of dollars on media ads traditionally, gamble Word of mouth.

Or rather, in this case, click to click. 300 people among friends and friends of friends were invited to test the new site. He then authorized anyone to distribute the address in cyberspace. Result: In the first month of activity, it sent books to 45 countries and the 50 states of America. At Amazon you sometimes get great Promo Codes or discounts.

Also, Amazon, with the help of aggressive discounts, quickly began to irritate bookstores.

The Amazon purchasing system was revolutionary and patented: 'One click purchase'. While this is a natural thing these days, it made a difference from the competition over 20 years ago. The fewer questions, the less doubts when buying. One click and you're done: directly to the shopping cart.

The customer simply clicked a button to add books to the virtual shopping cart. If he changed his mind, it was easy to get a book out of the cart before the deal was closed, just like you would in a brick-and-mortar store. After the purchase was completed, all the customer had to do was click the 'buy' button, provide the credit card number and choose from a delivery service menu, which included 24-hour delivery and several international shipping options. There was also the option to wrap a gift. Currently, new coupons and offers at Amazon.

The customer immediately received information about the status of the order, how long to wait for the book to be shipped, the total freight cost, and how much he would pay in taxes. In September, the company was already selling $ 20,000 a week. Jeff Bezos and his team continued to improve the site by introducing new features such as customer reviews and email purchase verification. Despite the original clientele being Internet pioneers and explorers, the best-selling product in 1996 was still a book about web page creation.

But the company began to arouse the curiosity of many people. At a March 16 meeting of the American Publishers Association, a reporter from the traditional The Wall Street Journal was bored and asked Alberto Vitale, then president of Editora Random House, who was the animator in the company. "If you want to discover something different and really innovative, go to Seattle and explore Amazon.com," was the answer of one of the most influential men in the publishing world at the time. However, it was a front-page report in the Wall Street Journal itself, with the headline, `` How a Wall Street Genius Discovered Its Market for Selling Books on the Internet, '' published May 16, 1996, that introduced the site practically in general.

. public. Orders doubled the day after the report, and the site barely supported demand. Amazon closed the year with 151 employees and sales of US $ 16 million.

When the company decided to go public on May 15, 1997, losses in that year alone were $ 3 million.

But the stock was hunted like gold, and the company raised $ 54 million. Success knocked on the door. And it didn't take long to expand the product line and sell CDs, DVDs and videotapes, video games, software, electronics, toys, and even tools. In addition, the company started to launch local sites, such as in the UK and Germany. With Amazon discount codes you can really save!

The 1990s were also characterized by the usual way the company spent money. For example, in 1999 sales reached $ 1.6 billion, but the loss was $ 719 million. Then came Jeff back. It closed several distribution centers and placed OFF among one-seventh of its workforce.

With the arrival of the new millennium, the company expanded its product offering: household and kitchen supplies, magazines, office supplies, clothing and accessories, sporting goods, food, jewelry, watches, groceries and personal care products. In 2003 Amazon finally made a profit, and in the years that followed it showed astonishing financial performance.

In the following years, the Amazon gained strength by expanding its services, and despite being better known in the e-commerce segment, he began to invest heavily in the cloud computing sector, allowing other companies to store data and cloud applications through Amazon WEB SERVICES (AWS). In addition, the company began to sell a number of products under the AmazonBasics brand. With Amazon Coupon Codes you get great discounts.

These are "basic items" such as DVD holders, USB cables, batteries, covers and cell phone chargers. To attract buyers, Amazon not only bet on its brand but also lower prices for consumers as these products cost much less than comparable items sold on the website. And the news didn't stop there: in November 2007, the company launched KINDLE, its own digital book reader, which became a real bestseller. Despite the economic crisis, which affected the shopping season for many industries, Amazon celebrated the results and reported that on November 29, 2010, it sold a total of 13.7 million items worldwide, a record 158 sales per second.

In recent years, Amazon entered the lucrative tablet segment with the launch of KINDLE FIRE. With that, the company began to compete directly with the mighty Apple. In 2012, the company acquired Kiva Systems, which produced robots. In the years that followed, Amazon equipped several of its distribution centers with sturdy, orange-colored robots on wheels to deliver products stored on the shelves to the employees, rather than forcing them to search for items in long aisles full of merchandise. With Amazon discount codes you can really save!

But not everything is done the old-fashioned way. the users of the virtual version of Amazon are crucial to determine the inventory of the store. In addition to selling paper books, the store uses the physical space to showcase its own line of electronics, such as Kindle digital book readers, Fireline tablets, and other proprietary products. Initially with more than 5,000 titles (the smaller number compared to a traditional bookstore is due to the fact that the space shows the cover of the books to make searching for the author easier, rather than marking the side), the store is located in Seattle University Campus and it will be a permanent address, not a temporary marketing campaign, as many have come to believe.

Since December 2013, Amazon has evolved in testing and researching parcel delivery using drones. Finally, in 2015, it received approval from the Federal Aviation Administration to further its research and development of parcel delivery via drones. Despite all the demands, the start of the tests brings us closer and closer to a very futuristic reality: a purchase received in the backyard of your home by no less than a flying robot. The future service, called Amazon PRIME AIR, aims to reduce parcel delivery to 30 minutes, even in hard-to-reach locations. With Amazon Coupon Codes you get great discounts.

After all, better and faster service means that more consumers will choose the Amazon, in whatever market.

The success of the digital book

Jeff Bezos is gifted with intelligence. It's visionary. I had thought about digitizing books for years.

But it wasn't until 2004, with the success of the iPod, that Amazon actually started investing in its own digital player. At the time, three-quarters of the company's revenue came from the sale of books, CDs, and DVDs. If an iPod got out of the books Amazon would have a big problem. Then Bezos created a separate team to attack (or avoid) this problem.

Under the name Lab126, the group worked secretly in Silicon Valley, trying to create the vision of a simple digital reader (that could be operated by a grandmother), lightweight (to hold in one hand) and wireless (for That). Books). can be purchased and downloaded directly).

Right on November 19, 2007, the company launched a portable device that changed the way we interact with print media. KINDLE is not only a digital book reader, you can also buy newspapers, magazines and, yes, books directly from it, without using the computer.

All this in connection with the strength of the Amazon brand. In October 2008, KINDLE got a huge boost when America's most popular presenter, Oprah Winfrey, named the product as her device of choice on her television show. Despite the high price ($ 359 in the US), the presenter said the e-book reader had paid for itself, as e-books could be downloaded from Amazon for $ 10 or less. The media mogul's endorsement was the coveted `` gold ring '' of many companies.

Amazon announced that the e-book reader was the best-selling electronic device on the site this year. It also reported that the product was the most popular gift in the electronics category and was often on consumers' wish lists. Only in 2008 were 500 sold a thousand pieces. With that, KINDLE quickly conquered 95% of the US e-book market.

After the launch of the second generation of the digital reader in 2009, including a larger screen model, the first major challenge to KINDLE's supremacy came in 2010, when Apple introduced its iPad tablet, which is also designed to be used as a reading device. Jeff Bezos responded aggressively by lowering retail prices and adding new features to the device. This gave KINDLE a long battery life, consumed little power and had free access to Wikipedia and the Amazon library via EVDO, a kind of WiFi with national coverage. In addition, in 2011 it launched KINDLE TOUCH, the digital book reader with touchscreen. There are now more than 4.3 million digital books available: titles range from self-help to bestsellers by renowned authors, and more than 1.5 million of these books cost a whopping $ 9.99. There are not always Promo Codes at Amazon.

Not to mention magazines and newspapers. A true revolution.

Amazon Vers

Book first, then general products and more recently eat. The Amazon chain has used all of its extensive experience in e-commerce and logistics to start the fresh and perishable food sales project that promised to deliver fast home delivery at a competitive price.

In August 2007, Amazon offered the service, called Amazon FRESH, a branch dedicated to the home delivery of fresh food products such as milk, meat, eggs, fruits, vegetables, ice cream, as well as a wide variety of organic products, in the city from Seattle, initially limited to the Mercer Island neighborhood. In reality, the service came in addition to the gourmet and grocery services, which have existed since 2003, but which only provide non-perishable products. A few months later, the service expanded to other neighborhoods in the city, such as Bellevue, Kirkland, Capitol Hill and Queen Anne. Currently, the service is available in approximately 30 neighborhoods in the city of Seattle and has expanded to some areas of Los Angeles, San Francisco, San Diego, New York, Philadelphia, Baltimore, Boston, and London. With Amazon discount codes you can really save!

Amazon FRESH has its own fleet of refrigerated trucks to deliver perishable goods purchases to your home. The integration of new products into the company's portfolio has always been constant, applying the knowledge gained from selling products to perishable goods was only a matter of time.

The genius behind the brand

An e-commerce icon, Jeffrey Preston Bezos is considered to the world as what Jack London was to him: a visionary and explorer who, based on initially bold ideas, turned out to be ahead of his time in terms of societal trends. Born on January 12, 1964 in the city of Albuquerque, New Mexico, he was abandoned by his father, Ted Jorgensen, when he was only one year old.

At the age of four, he was adopted by Mike Bezos, a Cuban refugee. Until he was ten, Jeff thought he was Mike's biological son. As a young man, he turned his parents' garage into a laboratory for his projects. When he was a teenager, his family moved to Miami, Florida.

In high school in Miami, Jeffrey fell in love with computers. He was an exceptional student and the official speaker for the class. He studied computer science and electronic engineering at the traditionally award-winning Princeton University. After graduation, he found a job on Wall Street, where information technology was increasingly used to study market trends.

He started working at Fitel, which was building a network for foreign trade. He remained financially with the Bankers Trust. He then joined DE Shaw, an investment company specializing in developing applications for the securities market, where he was promoted to vice president. He founded Amazon.COM in 1994 as one of the pioneers of e-commerce and survived the Nasdaq 'bubble' that burst in 2000.

By the end of the decade, six percent of Amazon's shareholders were billionaires. Voted Person of the Year in 1999 by traditional Time magazine, its company recorded losses until 2003, when it began operating in blue.

From that moment on, he never stopped growing, always at the behest of the charismatic Bezos. The books won the company from numerous products, from electronics and food to financial services (through alliances with Fidelity Investments), and shareholders, today with a smile on their face, are grateful. With Amazondiscount codes you can really save!

The innovation and business intelligence the company maintains are legendary; In addition, they are also controversial: the company has dozens of patents on e-commerce processes, and some people feel they should remain in the public domain. Currently, Jeff Bezos, who has a reputation for being spiteful, not taking shit home and using a strong arsenal to overcome difficulties, occupies the fifth position in the ranking of the richest men in the world, with a fortune of 64, 7 billion dollars. , according to the American magazine Forbes. After Steve Jobs passed away in 2011, the market began to turn to Jeff Bezos as one of the few entrepreneurs who could replace Apple's founder as a new internet superstar and tech airline.

The billionaire is known for his bizarre ideas. One is a type of 'cell phone air bag', an object that can detect when the device is falling and open the protection before it reaches the ground, reducing impact. The idea has been patented, but the creator has not finished developing it yet. Another unusual investment in the entrepreneur's life is Blue Origin, a company that develops projects and new technologies for space flight.

He has been married to writer Mackenzie Bezos since 1993, has four children (three boys and one girl adopted from China) and lives in a mansion in Medina, Washington, not far from Bill Gates' home. Bezos is also one of the largest landowners in the state of Texas and the owner of the influential newspaper The Washington Post, which was acquired for $ 250 million in 2013. A curiosity: Jeff Bezos, without much to play with, lets his high-pitched smile be the object of pleasure in his realm (any Amazon employee can go to the intranet and download an audio file of his peculiar laugh).

Visual evolution

The brand's visual identity has undergone some transformation over the years. The original logo of the brand was represented by a symbol referring to the course of a river (in this case the river Amazon) within a stylized letter A. The first change took place in 1997, when a new font was adopted. Shortly after, in 1998, the logo was given a solid orange line below the word Amazon.COM and a more modern and attractive font. The current brand logo, adopted in 2000, reflected the then corporate strategy of it company, namely selling much more than just books.

Hence the connection of the letter A with the letter Z via a symbol. The concept made it clear that Amazon sold everything: from A to Z. The graphics device connecting the letter A to Z spoke of brand positioning: customer focus and friendly service. This device forms a cheeky smile with a dimple to the Z. With Amazon discount codes you can really save!

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