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| Discount | Description | Expiry Date |
|---|---|---|
| 10% | Sportswear Savings | 2025-04-03 |
| 50% | Sportswear Sale: Up to 50% off Select Items | 2025-03-30 |
1981
JD Sports began with its first store in Bury, Greater Manchester.
1989JD Sports opened its first store on Oxford Street, London.
200557.5% of JD Sports Fashion Plc was bought by the Pentland Group.
1996JD Sports Fashion Plc was listed on the London Stock Exchange.
2009JD Sports Fashion Plc acquired Chausport, a French sports retailer; the Group's first international presence & entry into Europe.
2010
JD Sports opened its first JD in Lille, France; our first store in Europe.
2012The JD Group expanded into the Outdoor market with Blacks and Millets joining the Group.
2011The JD Group acquired Sprinter, a leading Spanish sports retailer, specialising in footwear, apparel & equipment; the Group's first entry into Spain.
2016
The JD Group launched its first JD Sports store in Malaysia; the Group's first entry into Asia Pacific. JD now has stores in Australia, Singapore & Thailand.
The JD Group also opened its first gym as part of JD Gyms; an affordable yet stylish gym concept.
2017The JD Group acquired Hot-T, a South Korean retailer of sports branded footwear.
The JD Group acquired Go Outdoors, the UK's 'destination' for everything outdoors.
2019
The JD Group was promoted to the FTSE100 list of largest businesses in the UK.
2018
The JD Group acquired Finish Line in the United States, a sports fashion retailer with a store presence across 44 states. JD Sports opened its first 5 JD stores: Chicago, Houston, Columbus, Washington and Indianapolis.
2020
The JD Group now has over 2,440 stores in 19 territories, including over 770 JD Sports stores, as we continue to expand.The Group's principal JD fascia has been widely recognised for a number of years as the leading retailer of branded and own brand sports fashion apparel and footwear in the UK and Ireland. Increasingly, the JD fascia is attracting a similar reputation internationally with further significant expansion in mainland Europe where we now have more than 300 stores across 11 countries, including the first stores in Austria. There has also been further expansion in the Asia Pacific region, particularly Australia. The development of JD in the United States is also now starting to gain momentum with a further six stores opened in the year which includes the conversion of five former Finish Line stores. Notwithstanding the operating restrictions caused by COVID-19, it remains our intention to convert at least a further 20 stores to JD in the year to January 2021.
Extending the global reach of our JD fascia is viewed positively by the international brands, both existing and new, and we look to leverage that positive regard for our proposition by negotiating enhanced access to new and in-demand products, further increasing the differentiation in our offer.
We ensure that the JD retail fascia retains its dynamic appeal and forges deeper connection with its consumers through the continual investment in our physical store portfolio, digital platforms and creative marketing. We continually look to further elevate the market position of the JD fascia and enhance the experience for the customer through the constant nurturing of global branded supplier relationships, which we can exploit to ensure our overall product range remains both authentic and uniquely appealing with our stores being highly differentiated destinations.
Our core business strength is branded Sports Fashion and Outdoor retail presented in an omnichannel environment. Where we use own brands, we will seek to present them as complementary to third party brands giving us additional options in ranging and price architecture. We update our brand line up regularly, endeavouring to be the partner of choice to as many brands as possible whilst protecting the brand equity and JD's positioning in the market as a premium retailer. Finally, we seek to build very strong market positions and maintain these through our continuous intense and analytical approach to understanding business performance, driven through our metrically orientated culture.
We are engaged in omnichannel retail with the retail estate being essential to brand and product awareness, the customers' overall digital experience and our ability to provide multiple delivery points. We believe that the combination of a differentiated product offering, presented in a well fitted store with world class standards of retail theatre, are major drivers of footfall to our stores.
Considerable time and financial resources are invested in expanding and refurbishing our retail property portfolio although we continue to work with landlords on ensuring that our portfolio of leases has maximum flexibility.
The continuing international growth in physical store space is complemented by ongoing investment in our international multichannel capability through a significant multicurrency and multilanguage website estate. Our digital and social media channels are important destinations for our customers with store digital devices (kiosk, web till and iPad) also giving customers additional options to purchase in store. We utilise our digital platforms to maximise our reach and impact to consumers at a domestic and international level with consumers able to shop seamlessly across all channels. We believe this multichannel capability is a key differentiator for our business.
The penetration of online sales as a proportion of total sales in a business varies depending on a number of factors including customer demographics, geographical reach, technological capability and relative maturity of the website. We see the greatest penetrations in our specialist Size? business, which has a significant international following, and Finish Line, which distributes product across the whole geography of the United States and also has 'Pick from Store' capabilities. In terms of our core JD fascia then online sales represented 22% (2019: 18%) of total fascia sales in the core markets of the UK and Republic of Ireland (excluding kiosk sales) and 15% (2019: 13%) in Europe, where our online operations are less mature.
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JD is a sports fashion, multichannel retailer of branded sports and casual wear, combining globally recognised brands such as Nike, adidas, Puma and The North Face, with strong own brand labels such as Pink Soda and Supply & Demand to provide an elevated consumer experience. JD is an industry leading retail business which combines the best of physical and digital retail to give a compelling consumer proposition which enables its customers to shop seamlessly across all channels. JD now has over 770 stores in 19 territories across the globe.
The JD E-gift card and JD gift card is available instore and online, and can be sent via post, email or text - the perfect present!
| Discount Codes | 5 |
| Best JD Sports Coupon | 50% |
| Working Coupon Codes | 0 |
| Redeemed Codes | 8 |