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'Giuseppe x Sorry in Advance' - Giuseppe Zanotti partners with Evan Mock on a new, luxury streetwear launch

MILAN – An eclectic mash-up comes to life, courtesy of an exclusive new collaboration between Giuseppe Zanotti and Evan Mock. The Italian luxury house is partnering with the American skater, photographer, model, and Gossip Girl cast member on an exuberant new collection and accompanying campaign. Called Giuseppe X Sorry in Advance (a fun riff on Evan’s eponymous streetwear label), the limited-edition line-up blends Evan’s free-spirited attitude and keen eye with Giuseppe’s chic sensibility. In other words, next-gen luxury streetwear. An Italian soul with an American spirit. Disruptive but inclusive. Transgenerational. The tight edit, which features a t-shirt, hoodie, and high-top, pulls from both creatives’ signature imprints, infusing one with the other in an unexpected, contemporary mash-up. The high top—a hack of Giuseppe Zanotti’s iconic TALON—is crafted in total white and buttery pastel leathers, like baby pink and light blue, and features Evan’s graffiti-style “Sorry” logo, which is spray-painted in black across the upper.

Retro and playful, the t-shirt and hoodie are printed with an image of the colorful Sorry! boardgame graphic and then overlaid with the graffiti “Sorry” logo. On the back, Giuseppe’s signature logo drips with a new spray-paint treatment. “I love how both the sneaker and the RTW act as a canvas for these highly graphic elements,” says Giuseppe. “The colors, the details, the materials—it all just pops in a very contemporary way,” adds Evan. For the accompanying campaign, Mock is both the star and the creative force behind it, bringing his editorial eye and youthful character to a series of images and videos that are both visceral and surreal; dreamy but of-the-street. So just how did the skater from Hawaii meet the designer from Romagna? In Milan, of course. After attending Giuseppe’s MFW presentation in early 2020, the two immediately realized they shared the same maverick, rule-breaking spirt and soon began to collaborate, culminating in their forthcoming capsule drop.

“Evan is a creative force and possesses true character. He has a distinct style all his own that speaks to a new generation,” says Giuseppe. “Nothing about him is forced, it comes naturally—laid back but instantly noticeable.” “Giuseppe is full of imagination and open to experimenting,” says Evan. “I loved working with him on the design—his eye is in the details.”

Giuseppe Zanotti - Women’s and Men’s Spring/Summer 2022 Collection

MILAN - Rediscovering the heritage with the eye projected into the future. For the Spring/Summer 2022 season, Giuseppe Zanotti interprets memories and suggestions collected across his career to present an exciting collection, relevant for today’s consumers and rooted in his continuous research for creativity and manufacturing excellence. In the women’s range, multiple inspirations collide in an exuberantly elegant offering responding to the needs of different personalities and diverse occasions. Echoing the flamboyancy of 90s’ glamorous fashion parties, the Bebe Strass platform sandal stands out with its towering silhouette. A rainbow of multicolor rhinestones covers the heel and the platform for a sophisticated take on the bling-bling look.

This creates a charming contrast with the minimal shape of the Earthshine Plexi mule, whose essential lines evoke the sharp elegance of Helmut Newton’s images. A bevelled geometric toe is combined with slender heel in this flattering design, featuring a transparent vinyl strap adding an extra touch of seductive femininity. Vinyl is also crafted to build the Ejecta Plexi pointed-toe sandal. The bejeweled footwear tradition is here revamped through a new edgy metallic Logo buckle that, like a melted gold nugget, blends into the upper shoe for an organic effect. Revisiting a style that Giuseppe Zanotti presented in the Spring/Summer 2000 collection, the Tutankamon sandal blends past and future. If the edgy, futuristic silhouette, showing a geometric sole matched with a sculptural heel, is inspired by Egyptian pyramids, the suggestive allover print decorating the raw-cut upper is obtained through cutting-edge digital printing.

Completing the offering with a dynamic city vibe, the Zenas sneaker is a glamour and cool interpretation of the 60s tennis style. Enriched with the brand’s iconic metallic shoe plate, the sneaker sports a graceful silhouette rendered in a zebra pattern embellished with a neon yellow touch. The brand’s signature combination of forward-thinking design and unapologetic decorativism also define the men’s collection. If a tone-on-tone maxi chain embellishes the Adric combat boot, presented in a cool pink tone, the new Cobras sneakers feature a 3D cobra snake wrapping around the shoe body creating a sinuous silhouette. Finding a balance between tradition and innovation, the Euro Loafer crafted from varnished leather treated to obtain a mat rubber-like effect stands out with vibrant color matches.