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Nightfood unveils new packaging with greater emphasis on sleep benefits

The front panel of the package is exclusively focused on communicating Nightfood's "suitable for sleeping" nutritional profile

Like over 80 percent of adults snacking regularly at night, Nightfood Nighttime Ice Cream has been formulated by sleep experts to satisfy those nagging nighttime cravings in a better, healthier and friendlier way for sleep.

Pregnant mothers have a snack! With eight delicious flavors, Nightfood Nighttime Ice Cream is the best way for expectant mothers to solve those all-too-common ice cream cravings. For moms-to-be, Nightfood's sleep-friendly formulations offer a better nutritional profile than anything else on the market.

Healthy nutrition is vital to a healthy pregnancy journey. Ice cream is the traditional food of pregnant women. That's why Nightfood Nighttime Ice Cream is the official ice cream of the American Pregnancy Association. Compared to regular ice cream, Nightfood is richer in fiber and protein, has more calcium, zinc and magnesium, with less sugar and fewer calories. It's also formulated to be easier to digest, doesn't use artificial sweeteners or erythritol, and contains ingredients that research indicates are effective against heartburn. Everything pregnant mothers want! Visit their website if you want to know more about Nightfood, where to buy or order.

Nightfood, Inc., a company pioneering the category of better-for-you nighttime snacks formulated for better sleep, recently provided the public a first look at the brand's new packaging.

The updated packaging features Nightfood's familiar Cravemonsters™ in a bold new design. All flavors share a new deep blue background for stronger shelf-presence while delivering additional nighttime cues to the consumer.

Most importantly, the front panel is now singularly focused on communicating the brand's unique point of differentiation and key consumer benefit: Nightfood's 'sleep-friendly' nutritional profile.

Nightfood used the phrase 'sleep-friendly' to describe snacks formulated with a focus on delivering the nutritional foundation for a better night of sleep. Some of the sleep-friendly characteristics of Nightfood ice cream include more prebiotic fiber, casein protein, calcium, magnesium, and zinc when compared to regular ice cream, as well as less sugar, less fat, and fewer calories. These attributes are called out in detail on the back of each pint.

The packaging updates were made based on information gathered during Nightfood's first 18 months on shelf in major supermarkets. During that time, the company has sold hundreds of thousands of pints, collected thousands of consumer reviews, and conducted in-depth interviews with heavy users and early adopters.

The Nightfood packaging update was executed by OffWhite Co., the design firm behind the iconic packaging designs of Chobani and Maple Hill Creamery. Their work with Chobani helped drive sales from $30 million to crossing the billion-dollar mark in under 4 years, becoming the #1 yogurt brand.

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