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What are the main features of the SEMRUSH?

You've already realized that the platform is vital for the smooth running of your marketing campaign, haven't you?

Not yet?

Ok, so get ready to learn more about some of the main features of SEMRUSH.

domain analysis

With this functionality, it is possible to get the most important numbers of your strategy. Not only that, as you can search for a competitor's domain.

You can already see how much important information you can get out of this field of research, right?

In the image above, you identify the organic traffic, paid accesses and the amount of backlinks to your domain. There are other metrics as well, like the average cost your organic traffic would have if it were paid and the top keywords that drive people to your site.

And of course the advantages don't stop there.

Keyword Analysis

Anyone who works with content marketing knows the importance of keywords. They are the ones who crawl your site through Google searches - or another internet search engine, of course.

And what are the best performing keywords for your domain? Not always this question has an easy answer, and a platform with the SEMRUSH is essential to get it.

It analyzes which keywords generate organic traffic to your site, which helps you understand how your users reach your content. In other words, starting from SEMRUSH, you discover which searches made, for example, on Google are the most qualified and important for your business.

In addition, the platform gives you a complete report on related keywords, those that are variants of the main one and that also help you to be ranked on Google.

The SEMRUSH not only helps you know which keywords are right for you, it also helps you understand others that can be used in your campaign. On the platform, you will have access to an overview with fundamental information about the search term.

backlink analysis

A backlink is a resource that gives authority to a domain. It's when a website places a link to your content and vice versa. This exchange of links is seen by Google's algorithms as authoritative references and, therefore, they are essential to improve SERP placement.

SEMRUSH has a complete view of backlinks for a given domain, in which it is possible to analyze who uses them and the quality of each one (because Google also analyzes the origin of these links, considering whether they are sites that actually offer relevant content).

Of course, as always, you can verify information from any domain. Including the competition.

domain comparisons

As the feature name says, the SEMRUSH compares the performance of two more domains. This analytics can become a powerful tool for a campaign as you can track the evolution of some metrics.

But, you can also observe what are the particularities of each site, from those unique keywords, the average search volume of each and its cost per click.

Ad analysis

Everyone wanted, in a perfect world, to have enough organic reach to consolidate on the internet, but that's not so simple - especially at the beginning of the business.

Therefore, resorting to ads is a viable option due to its cost-effectiveness. Provided, of course, that they are carried out with the best practices and made strategically.

And the SEMRUSH gives an insight into the performance of each ad performed by a campaign.

With the dashboard, you can see the number of ads made by a domain, the main keywords used, the way in which these advertisements were made. See an example from the Hotjar website:

Competitive Positioning Map

The competitive positioning map deserves to be highlighted, as it is very visual and intuitive.

It compares how each domain ranks, which makes for an interesting and easy-to-understand performance analysis tool. Remember that SEMRUSH only considers competitors in the SERP of the analyzed domain.

How much does the SEMRUSH cost?

The SEMRUSH has four plans with varying features and pricing, of course. However, you can take a trial period. Yes! You have 7 free days to familiarize yourself with the platform's features and benefits!

Pro

It is the most basic and recommended package for freelancers, startups and in-house marketers. Perfect for those on a tighter budget, even if their resources are too. The monthly fee is $99.95. For the annual, the price drops to $83.28 per month.

Guru

The plan most purchased by users and suitable for small businesses and growing agencies. Here, the reports and accesses are more extended, also providing information with historical data.

The budget is $199 per month for the monthly charge and $166 for the annual package.

business

This is the ideal package for companies already consolidated in the market and with a strong presence on the internet. It has all the features of previous plans, with unbranded reporting, API access, extended limits and options, and integrated with Google Data Studio.

Its value is $399 per month on the monthly bill. The annual package, $333 per month.

enterprise

For those who think the previous packages still don't fit, then the Enterprise is where you'll find the ideal plan. It is personalized and with unique features. To get it, you need to contact SEMRUSH.

You can didactically compare plans on the website, in a very intuitive table that will make it easier for you to choose your ideal plan.

Certainly, you have a lot to know and experience as SEMRUSH. The important thing is to know that it is the perfect tool to get better results in your analysis and boost your business!