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Publishing a wide array of content to provide an engaging listening experience remains one of the top strategies for successful radio stations in 2021. One example of this is running multiple radio stations, each targeting a different demographic such as age, sex, interest, language and more to ensure that the content delivered is relevant to the intended audience.
Running multiple radio stations sounds like a lot of work. However, Spacial's solution through our SAM Broadcaster Cloud is designed to simplify this for you - one account, one library, multiple stations, and no headaches!
For starters, the SAM Broadcaster Gold Cloud package allows you to run three stations under one account. Creating an additional station is simple. If your subscription is on the Gold package, simply login to your account, and click on 'Add station' as seen below:
If you are on Bronze or Silver, you can also add a station as a custom package at an extra cost. To add a new station, simply do the following:
Once you have created your additional radio station(s), SAM Broadcaster Cloud allows you to share your music library across your radio stations. Instead of managing multiple libraries, SAM Cloud library makes it easy to organise your songs, commercials, and sweepers in one place.
On the Playlist tab of your Library, you can create shared playlists for genres, decades, artists, commercials and more that are suitable for every station. For station specific content, log in to the relevant station and create dedicated Station Playlists - ideal for sweepers, ID's, and genres that might only appeal to one listener group.
To ensure that your listeners are getting the same high-quality broadcasting, keep an eye on your 'Health tab.' This shows any rotation warnings and errors - so if your playlists are not performing as instructed, you can amend the play block or separation rules.
When running multiple stations for different locations, you might want to ensure that there is no overlap of your stations serving the same audience. Geo blocking can allow you to limit the listening audience for your radio station(s) by their location, enabling you to deliver more relevant and engaging content to a specific audience.
Having multiple stations might mean bringing new DJs to the mix to help add versatility and widen your different stations appeal. SAM Broadcaster Cloud allows you to assign DJs to your multiple stations from a single location. As the station owner, you will have exclusive rights to create and manage DJ accounts. The DJ management function allows the station manager to provide other DJs access to specific or multiple stations and assign specific permissions such as restrict access to a single station, hosting a live show, upload content, move content to different playlists, add content to the queue, protect music library from being deleted and many more. SAM Bronze and Silver both come with 5 additional DJs and SAM Gold comes with 15 extra DJS. Additional DJs can be added at an extra bundled cost of $5 for 5 DJs.
To create a new DJ login, the station owner must do the following:
If you are considering multiple stations but for completely different genres or regions, you could consider taking multiple SAM Cloud services with either a single station or multiple, complementary stations and still manage all of these from the same interface with each service having its own Cloud library.
In the event that you are running all stations on your own, our automated scheduling functionality may come in handy for you. SAM Broadcaster Cloud allows you to upload your content, set rotation rules, tasks, and play blocks and the station can run 24/7 by itself. When you are broadcasting live on one station you can automate your other station and relax knowing that your station is up and running.
If you have been contemplating on growing your audience or reaching other demographics, why not consider having multiple stations for specific targeting. If you are new to radio, try out our SAM Broadcaster Cloud 7-day free trial today!
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SLB has used SAM Broadcaster since 2004 when we established a new showcase studio co-located in the Children's Museum of Pittsburgh. The software reliably manages over 70,000 audio tracks and makes it easy for us to search and play tracks on the fly as well as create playlists for future use, all while performing as the workhorse that has kept us on the air for 16 years. In addition to offering excellent support, Spacial Audio continues to innovate with ongoing software updates, modern streaming options, up-to-date royalty reports, and SAM Broadcaster Cloud. We're glad that we chose Spacial Audio and can attest that our choice has stood the test of time.
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